Rolex

Datejust

Oyster, 31 mm, Oystersteel and white gold

M278274-0030

$10,400.00 i All prices are Rolex’s suggested retail price before applicable taxes. Prices can be modified at any time without notice.

Model availability
Rolex Datejust in White Rolesor - combination of Oystersteel and white gold M278274-0030 at Gerald Peters
Rolex Datejust in White Rolesor - combination of Oystersteel and white gold M278274-0030 at Gerald Peters
Rolex Datejust in White Rolesor - combination of Oystersteel and white gold M278274-0030 at Gerald Peters
Rolex Datejust in White Rolesor - combination of Oystersteel and white gold M278274-0030 at Gerald Peters

Contact Us

Rolex Datejust in White Rolesor - combination of Oystersteel and white gold M278274-0030 at Gerald Peters

Reference

278274

Model Case

Oyster, 31 mm, Oystersteel and white gold

Bezel

Fluted

Movement

Perpetual, mechanical, self-winding

Power Reserve

Approximately 55 hours

Bracelet

Jubilee, five-piece links

Dial

Silver set with diamonds

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Silver dial

Silver dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

White Rolesor

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Gerald Peters is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.

Rolex Rolex
Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

CONTACT US

Please specify your preferred mode of contact and we will respond as quickly as possible.

and / or
*Required

By clicking "Accept All", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. You may change your settings at any time or accept the default settings. Cookie Policy