Le Vian at Gerald Peters

July 3rd, 2015

Introducing Le Vian

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Gerald Peters is proud to now offer Le Vian, the jewelry brand that provides"the world's most beautiful and most desirable lifestyle."

The historical Le Vian jewels tell the story of a family's steadfast integrity and love of designs, gemstones, and quality.

The Le Vian family was chosen by King Nadir Shah safeguard the royal jewels including such precious gems as the Koob-I-Noor Diamond, the Daria-I-Nur Diamond and the fabled Peacock Throne, marking a momentous turning point for the Le Vian family - a realization of its passion and mission - to collect the most superb exotic and endangered gemstones in the world.

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It is this passion for great gemstones that is an internationally acclaimed Le Vian distinction. Le Vian is at the forefront of creating the most exquisite natural fancy color diamond jewels, in a kaleidoscope of colors including pink, yellow and the exclusive Chocolate Diamonds, as well as the most exotic and intense neon blue Paraiba Tourmalines.

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Le Vian's mastery of gem cutting maximizes the brilliance of each gemstone and brings it to its full potential.

Le Vian's introduction of multiple new and innovative gem cuts including the Parisian Honeycomb Cut and Extraterrestrial Step Cut is especially noteworthy with each cut successfully bringing out the unique flavors of Le Vian gemstones. Many of the antique pieces hold the seeds of modern Le Vian design and conversely, today's styles uniquely replicate incomparable techniques of the past. From the beginning, Le Vian artisans have explored never-before effects and searched out new materials to make their work unique and give it lasting worth. Today, this translates to its unique formulas for black rhodium which brings out the intensity of its Chocolate Diamonds as well as its proprietary Strawberry gold.

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Le Vian is following its dreams, creating - and re-creating - designs never before attempted. Visualizing then bringing to realization settings in which gemstones have never previously before been set.

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Many of Le Vian's designs are one of a kind, signed, numbered and registered for consumer protection. Others are in limited edition. All carry a lifetime guarantee. It all starts when Eddie asks himself, what's the most unique and wearable design to make? And then he makes it.

"Our mission is to become the company that compels every household in America to own a Le Vian, the world's most beautiful and desireable jewelry," tells Eddie LeVian. "We're well on our way to making that mission, that dream, a reality." Today, the fine jewelry House of Le Vian is the fashion couture fine jeweler of choice crafting a perfect union between two luxury worlds -high style fashion trend forecasting and glamourous handmade fine jewelry designs using rare Diamonds and gems.

Le Vian designs are loved and collected by a diverse clientele, from young couples buying first rings, to billionaire royals investing in high-carat statement pieces, to celebrities who choose Le Vian for their red carpet appearances at Hollywood award shows, movie premieres and events.

One thing all clients of Le Vian have in common is a passion for beautiful, expertly made fine jewelry. This passion is what drives the Le Vian company today, building upon a 500 year legacy of artistry and expertise.

Le Vian Jewelers developed its roots in America in the 1950s with Abdulrahim LeVian. Today, his sons, daughters and extended family, each of whom hold a vital role in building Le Vian to its current stature in the fine jewelry industry, carry Le Vian Jewelry in the late Abdulrahim's name.

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Text & Images taken from Le Vian's website, http://levian.com/brandedbylevian/.