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Inside Tudor

DISCOVERY OF THE BRAND

The trademark “The TUDOR” was registered for Rolex founder Hans Wilsdorf by renowned watchmaker and merchant “Veuve de Philippe Hüther” in Geneva in February 1926. Wilsdorf purchased the brand from the house in 1936. Hans Wilsdorf believed that the time had arrived to expand the company and give it its own individuality shortly after WWII. On March 6, 1946, he established “Montres TUDOR S.A.” We specialize models that are unique to both men and women. Rolex ushered leadership of the technical, esthetic, and functional qualities of these timepieces, as well as distribution and after-sales servicing.

collections

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Tudor history

hans wilsdorf’s intuition

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

- H. Wilsdorf

Watchmaking

THE TRUE ART OF HAND CRAFTSMANSHIP

The pinnacle of micro-precision, a TUDOR watch showcases cutting-edge technology in all of its components, all of which have been meticulously scrutinized... to the point of obsession. Take some time to observe the movement of this living, pulsating clock, whose esthetics and performance withstand even the most strenuous activity while staying aesthetically beautiful.Each watch is a one-of-a-kind piece alchemized with exceptional materials, durability, and design strength.

Tudor Ambassador

DAVID BECKHAM

David Beckham wears the Black Bay Bronze, a 43 mm diver’s watch inspired by the brand's history and equipped with the TUDOR Manufacture Caliber MT5601. He also wears the Black Bay Chrono, a COSC-certified chronograph with a column wheel caliber that draws on TUDOR's diving and motorsports traditions.

Tudor Ambassador

DAVID BECKHAM

David Beckham wears the Black Bay Bronze, a 43 mm diver’s watch inspired by the brand's history and equipped with the TUDOR Manufacture Caliber MT5601. He also wears the Black Bay Chrono, a COSC-certified chronograph with a column wheel caliber that draws on TUDOR's diving and motorsports traditions.

Tudor Ambassador

JAY CHOU

TUDOR published a short film in which Jay Chou daringly drives a sports car on a historic oval racetrack in Montlhéry, France, drifting across time to illustrate his bold and creative approach. The video is inspired by the beautiful world and stimulates a conversation on how iconic pictures from the past affect today’s innovation in watchmaking, music, and other creative forms. Jay Chou is recognized for his unique art expression and dramatic time travel fantasies from the 1980s. Chou’s most ardent fans may also detect a reference to one of his past works, in which he portrayed a car enthusiast.

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING
PRACTICES, THE BEST DESIGNS"

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

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