THE BRAND IS BORN
The trademark “The TUDOR” was registered for Rolex founder Hans Wilsdorf by renowned watchmaker and merchant “Veuve de Philippe Hüther” in Geneva in February 1926. Wilsdorf purchased the brand from the house in 1936. Hans Wilsdorf believed that the time had arrived to expand the company and give it its own individuality shortly after WWII. On March 6, 1946, he established “Montres TUDOR S.A.” We specialize models that are unique to both men and women. Rolex ushered leadership of the technical, esthetic, and functional qualities of these timepieces, as well as distribution and after-sales servicing.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE TRUE ART OF HAND CRAFTSMANSHIP
The pinnacle of micro-precision, a TUDOR watch showcases cutting-edge technology in all of its components, all of which have been meticulously scrutinized... to the point of obsession. Take some time to observe the movement of this living, pulsating clock, whose esthetics and performance withstand even the most strenuous activity while staying aesthetically beautiful. Each watch is a one-of-a-kind piece alchemized with exceptional materials, durability, and design strength.
David Beckham dons the Black Bay Bronze, a 43 mm divers' watch powered by the TUDOR Manufacture Caliber MT5601. The Black Bay Bronze is inspired by the brand's legacy. He also sports the COSC-certified Black Bay Chrono, a chronograph with a column-wheel manufacturing caliber that reflects on the history of diving and motorsports with TUDOR.
In a short clip released by TUDOR, Jay Chou exhibits his audacious and innovative style by driving a sports vehicle on a vintage oval racetrack in Montlhéry, France, while drifting through time. The film took inspiration from the natural beauty of the world and prompts conversations on how historical images have impacted modern innovations in watchmaking, music, and other artistic mediums. In the 1980s, Jay Chou gained notoriety for his original artistic expression and compelling time travel concepts. Chou's most devoted followers could also see a connection to one of his earlier works in which he played a car aficionado.